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Christy A. Schmidt
Christy A. Schmidt

247 Followers

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Featured Book

Treasure
Treasure

When Gwen unearths a five-hundred-year-old pirate treasure, she is forced to question what is fact—and what she treasures.

2017

·
Christy A. Schmidt
Christy A. Schmidt

Stories

Published in

Manual Focus

·4 days ago

Portraits Of Gen X Xenophobes: An Interview With Artist Gene Stout

Artist, Gene Stout, is completing his NFT and oil painting series entitled A Portrait of Gen X Xenophobes, and we’re asking him to tell us a bit about his inspiration. We think some background will help you appreciate his interview. What are Xenophobes? Xenophobia means fear and hatred of strangers…

Artist Interview

8 min read

Portraits Of Gen X Xenophobes: An Interview With Artist Gene Stout
Portraits Of Gen X Xenophobes: An Interview With Artist Gene Stout
Artist Interview

8 min read


Published in

Hadrian’s Hall

·May 20

Sell to a Gen X? Be Straightforward and Show Some Love

You want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment. If you betray a Gen X — or fail to value Gen X patronage — a Gen Xer will turn his or her back on you, badmouth you…

Gen X

10 min read

Sell to a Gen X? Be Straightforward and Show Some Love
Sell to a Gen X? Be Straightforward and Show Some Love
Gen X

10 min read


Published in

Warts & All

·May 6

Pain in the Wind: Cherished Moments of Delicious Relief

Relief. Relief is the experience when something unpleasant or distressing ends. An underrated emotion, we sandwich relief between pain and joy, never resting on that moment. We skip it, preferring to whine about the forgone pain or move on to the next tribulation. But I ask: what’s better than relief…

Humor

5 min read

Pain in the Wind: Cherished Moments of Delicious Relief
Pain in the Wind: Cherished Moments of Delicious Relief
Humor

5 min read


Published in

Hadrian’s Hall

·May 6

Tech is Dooming Small Business: Saving Mom and Pop

Approaches to Conquer Modern Marketing in a Tech-Savvy World Have problems with your website? Is coding a challenge? Confused about how to post effectively to social media? Yeah, me too. As a premature participant in the Big Quit, in 2019, I embraced the risk and launched my photography business. What…

Tech Challenge

7 min read

Tech is Dooming Small Business: Saving Mom and Pop
Tech is Dooming Small Business: Saving Mom and Pop
Tech Challenge

7 min read


Published in

Hadrian’s Hall

·May 3

Stand Out in Your Market: 12 Sweet Branding Trends

If I see another boxy advert, without movement or life, I will scream. Sure, if you have a super-conservative brand (think bank, investment firm, attorney, auditor…), and you want to SCREAM “tradition, we never change, steady as a rock, fun-police,” then it’s your role to be dull blue-suit no personality. …

Branding

6 min read

Stand Out in Your Market: 12 Sweet Branding Trends
Stand Out in Your Market: 12 Sweet Branding Trends
Branding

6 min read


Published in

Hadrian’s Hall

·Apr 28

Successful Entrepreneurs Know: Brand Before Business — or Bust!

You had so much energy and joie de vivre when you launched your business. This morning, you surf the classifieds to find a j.o.b.. The wind is gone; your sails are flaccid. You had a good idea. You gave it the college try. Wait. As a business coach and content…

Branding Strategy

10 min read

Successful Entrepreneurs Know: Brand Before Business — or Bust!
Successful Entrepreneurs Know: Brand Before Business — or Bust!
Branding Strategy

10 min read


Published in

Hadrian’s Hall

·Apr 26

Marketing Magic: Hit ’Em Where They Need It

You are a content creator or marketing expert. Perhaps you’re an entrepreneur. And high-ticket marketing efforts carve out a pound of flesh from your budget. Often, your ads and posts, commercials and pitches, miss the mark. You post, you pay for ad space, you cut checks for your 1099 marketing…

Marketing Personas

9 min read

Marketing Magic: Hit ’Em Where They Need It
Marketing Magic: Hit ’Em Where They Need It
Marketing Personas

9 min read


Published in

Hadrian’s Hall

·Apr 24

Make Your Customers Cry, Shiver, or Laugh — Or Lose Them

How Emotional Appeals are a Key Marketing Strategy We’ve all seen the American Society for the Prevention of Cruelty to Animals (ASPCA) End Animal Cruelty commercial, starring Sarah McLachlan and her song Angel. The commercial, an example of an emotional appeal to trigger the cognitive bias of an identifiable victim…

Emotional Appeal

6 min read

Make Your Customers Cry, Shiver, or Laugh — Or Lose Them
Make Your Customers Cry, Shiver, or Laugh — Or Lose Them
Emotional Appeal

6 min read


Published in

Hadrian’s Hall

·Apr 22

Don’t Panic Post Everywhere: The Why of Social Media Management

You can manage your social media marketing! For so many of my clients, primarily Gen X entrepreneurs, posting on social media is a source of panic. They are aware they should be, have to, need to, to keep up with their competitors. …

Social Media Marketing

11 min read

Don’t Panic Post Everywhere: The Why of Social Media Management
Don’t Panic Post Everywhere: The Why of Social Media Management
Social Media Marketing

11 min read


Published in

Hadrian’s Hall

·Apr 20

Who Are You? Your Personal, Powerful Needs Formula

Who Are You? Your Personal, Powerful Needs Formula I know I’ve been away for a while. Sometimes physician needs to heal thyself and these past six months tried to kill me. But I’m here. I’m writing. And I survived by applying the information I’m sharing with you. In the first…

Human Needs

8 min read

Who Are You? Your Personal, Powerful Needs Formula
Who Are You? Your Personal, Powerful Needs Formula
Human Needs

8 min read

Christy A. Schmidt

Christy A. Schmidt

247 Followers

Book Author

Author, photographer, professor, attorney, life coach, yoga enthusiast. Insomniac. See more at: www.christyaschmidt.com or www.caschmidtphotography.com.

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