Published inManual Focus·4 days agoMember-onlyPortraits Of Gen X Xenophobes: An Interview With Artist Gene StoutArtist, Gene Stout, is completing his NFT and oil painting series entitled A Portrait of Gen X Xenophobes, and we’re asking him to tell us a bit about his inspiration. We think some background will help you appreciate his interview. What are Xenophobes? Xenophobia means fear and hatred of strangers…Artist Interview8 min readArtist Interview8 min read
Published inHadrian’s Hall·May 20Member-onlySell to a Gen X? Be Straightforward and Show Some LoveYou want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment. If you betray a Gen X — or fail to value Gen X patronage — a Gen Xer will turn his or her back on you, badmouth you…Gen X10 min readGen X10 min read
Published inWarts & All·May 6Member-onlyPain in the Wind: Cherished Moments of Delicious ReliefRelief. Relief is the experience when something unpleasant or distressing ends. An underrated emotion, we sandwich relief between pain and joy, never resting on that moment. We skip it, preferring to whine about the forgone pain or move on to the next tribulation. But I ask: what’s better than relief…Humor5 min readHumor5 min read
Published inHadrian’s Hall·May 6Member-onlyTech is Dooming Small Business: Saving Mom and PopApproaches to Conquer Modern Marketing in a Tech-Savvy World Have problems with your website? Is coding a challenge? Confused about how to post effectively to social media? Yeah, me too. As a premature participant in the Big Quit, in 2019, I embraced the risk and launched my photography business. What…Tech Challenge7 min readTech Challenge7 min read
Published inHadrian’s Hall·May 3Member-onlyStand Out in Your Market: 12 Sweet Branding TrendsIf I see another boxy advert, without movement or life, I will scream. Sure, if you have a super-conservative brand (think bank, investment firm, attorney, auditor…), and you want to SCREAM “tradition, we never change, steady as a rock, fun-police,” then it’s your role to be dull blue-suit no personality. …Branding6 min readBranding6 min read
Published inHadrian’s Hall·Apr 28Member-onlySuccessful Entrepreneurs Know: Brand Before Business — or Bust!You had so much energy and joie de vivre when you launched your business. This morning, you surf the classifieds to find a j.o.b.. The wind is gone; your sails are flaccid. You had a good idea. You gave it the college try. Wait. As a business coach and content…Branding Strategy10 min readBranding Strategy10 min read
Published inHadrian’s Hall·Apr 26Marketing Magic: Hit ’Em Where They Need ItYou are a content creator or marketing expert. Perhaps you’re an entrepreneur. And high-ticket marketing efforts carve out a pound of flesh from your budget. Often, your ads and posts, commercials and pitches, miss the mark. You post, you pay for ad space, you cut checks for your 1099 marketing…Marketing Personas9 min readMarketing Personas9 min read
Published inHadrian’s Hall·Apr 24Member-onlyMake Your Customers Cry, Shiver, or Laugh — Or Lose ThemHow Emotional Appeals are a Key Marketing Strategy We’ve all seen the American Society for the Prevention of Cruelty to Animals (ASPCA) End Animal Cruelty commercial, starring Sarah McLachlan and her song Angel. The commercial, an example of an emotional appeal to trigger the cognitive bias of an identifiable victim…Emotional Appeal6 min readEmotional Appeal6 min read
Published inHadrian’s Hall·Apr 22Member-onlyDon’t Panic Post Everywhere: The Why of Social Media ManagementYou can manage your social media marketing! For so many of my clients, primarily Gen X entrepreneurs, posting on social media is a source of panic. They are aware they should be, have to, need to, to keep up with their competitors. …Social Media Marketing11 min readSocial Media Marketing11 min read
Published inHadrian’s Hall·Apr 20Member-onlyWho Are You? Your Personal, Powerful Needs FormulaWho Are You? Your Personal, Powerful Needs Formula I know I’ve been away for a while. Sometimes physician needs to heal thyself and these past six months tried to kill me. But I’m here. I’m writing. And I survived by applying the information I’m sharing with you. In the first…Human Needs8 min readHuman Needs8 min read