Sell to a Gen X? Be Straightforward and Show Some Love

Photo by 愚木混株 cdd20 on Unsplash

You want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment.

If you betray a Gen X — or fail to value Gen X patronage — a Gen Xer will turn his or her back on you, badmouth you, or pretend you don’t exist. After a Gen X experiences even the suspicion you are playing games or the hint that you…